Return on investment in MLM 

MLM is a business system in which your investment is time and effort – not money. As you invest your time, regularly, your return on investment (ROI) grows steadily until it reaches the point where it passes your investment level. And your ROI is paid in cash.

This graph shows how your investment works in MLM. The vertical axis represents your income. The horizontal axis represents time. The red line is your level of investment each month (in time) and the yellow line represents your rate of income growth.

Figure 1

Let’s say you invest 10 hours per week, and we value your time at $25 per hour. In money terms, you’re investing the equivalent of $250 per week, or around $1,000 per month (40+ hours), in your MLM business. If your income from your business falls below that level – as it will in the start-up phase – we treat that as your start-up investment in your business (orange area).

Figure 2

As you begin to retail some products and earn reciprocal income in the form of retail commissions, your income stream begins. At this stage, it’s still well below your level of investment, but growing as you continue to invest your time and effort each week. As you add residual income in the form of bonuses earned as a result of sponsoring others who do the same as you, your total income grows steadily. (The yellow line represents your income growth, the green area represents your total income.)

Figure 3

Your income (ROI) continues to grow each month until it reaches point B – your Break-even level, where your ROI equals your investment each month.

Figure 4

Your growth continues – but now your ROI exceeds your investment every month until, after a while, your profit (bright green) has matched your start-up investment (orange). You’ve now reached the point where you’ve recouped your initial investment of time and effort in cash, and your ROI each month continues to grow.

This is the real power of MLM, or Network Marketing. This is what makes it the unique opportunity it truly is for anyone willing to invest the time and effort required for success.
And this is why you cannot invest MONEY in your MLM business… there’s simply no way to obtain the same kind of Return On Investment from investing cash as you can get from investing time and effort.

If anyone — from your would-be sponsor to your would-be upline leaders — tries to persuade you that it's a great idea to crank up your credit card limit and spend up big on products, up front, so you can earn a higher bonus rate from Day One, you can count on one thing to be true....

THEY expect to earn a LOT more than YOU will from YOUR initial purchase!

You should immediately stop and listen to the alarm bells. They should be deafening to you. You ignore them — and your instincts — at your peril!

This is called "Front-end loading" and it's a key feature of illegal pyramid selling schemes. These people are infected with pyramid selling mentality, even if the opportunity itself is legitimate.
Its real name is G-R-E-E-D!

A brief history of MLM

Nobody knows exactly when MLM began, because it really evolved over a number of years, prior to World War II. Most observers agree that Nutrilite — now an Amway® subsidiary — was the first true MLM company. In addition to being the founders of network marketing, they were the founders of the vitamin and food supplements industry, way back in the 1920s. So the historical connection between MLM and nutritional products dates back over most of the twentieth century — a fact unknown to most people (especially those who think that, somehow, MLM companies are johnny-come-latelies to nutrition. Most of the major product breakthroughs in that industry have been pioneered by MLM companies, in fact.)

The beginnings of MLM

In 1949, two young men named Rich DeVos and Jay VanAndel became Nutrilite distributors. In the ensuing decade, they build a large, prosperous organisation across America. But, in the late 1950s, a problem arose that was to continue to plague many MLM companies even until now. And it almost sank their business.

The manufacturing arm of Nutrilite was owned separately from the marketing arm. And, as often happens in such circumstances (not just in MLM), the marketing arm was seen to be making most of the money. There’s nothing unusual in this. It’s a fact of life that those who connect manufacturers to their markets take the lion’s share of the selling price, in any industry.

To make a long story short, a standoff developed between the manufacturer and the marketer. DeVos and VanAndel watched, alarmed, as their distribution network dwindled rapidly due to lack of product and the resulting lack of income from sales. They formed "The American Way Association" in an attempt to help resolve the stand-off. Finally, unable to bring the two parties to an agreement, they decided to create a product of their own that they could supply to what was left of their network.

Amway is born

What happened next is legendary. In 1959, they formed Amway Corporation. Within ten years, they’d bought Nutrilite, and Amway has rarely looked back ever since. It’s still the largest MLM company worldwide.

Of course, that kind of spectacular success soon attracts attention — and imitators. Before long a rash of MLM companies sprang into existence. But there was also a dark side to the story — one that still causes problems to this day.

It didn't take sharp operators long to realise that they couldn't take advantage of people under the strict, ethical rules of conduct required by the MLM companies. So they came up with a counterfeit version, based very loosely on a scam from the late 1920s (The Ponzi Scheme) that looked like MLM, but allowed them to fleece people who were basically the same as themselves… lazy and greedy.

Thus was born the Pyramid Selling Scheme.

The counterfeits soon emerge

It’s ironic that people still mistakenly accuse MLM of being pyramid selling when it was actually the real MLM companies that first petitioned government authorities to have pyramid selling outlawed.

It didn’t take long for legislation to be passed to rub out pyramid selling. But pyramid selling isn’t really a system or structure, despite its cunning name. It’s a mentality — an attitude — which is very hard to legislate against. Consequently, many anti-pyramid laws also discriminate unintentionally against legitimate network marketing, “throwing the baby out with the bathwater.”

Over the following decades, MLM has evolved and developed further into the wide array of companies, product ranges, reward plans and cultures that exist today. This unique, powerful system of free enterprise continues to grow, attracting more and more people to it. As we enter the twenty-first century, MLM has never been so well-respected, so healthy, so attractive or so rewarding.

Why MLM works 

If you ask people involved in MLM to define WHY the system works, it's almost a 100% certainty that they'll describe HOW it works instead... the pay plans, the procedures, the practices, the structures, etc etc etc, when what really makes it work are the little-known principles on which it's based.

They're not the same thing. Not even close. And what it says, loud and clear, is that they don't have a clue about WHY network marketing works. That's especially worrying when it's the owner or chief executive of the company!

There are basically two types of people in business...

• Innovators and
• Imitators

Innovators understand cause and effect, so they're in control of the processes involved. If things go wrong, they have a good chance of fixing them, fast.

Imitators see the effects of innovators' discoveries and think that they're the causes! When things go wrong (not if, but when — guaranteed!) they haven't a clue how to fix them because they have no idea of the cause-and-effect processes involved.

When you consider that 95% of all MLM companies fail within the first five years, what does that suggest about the people running them?

Yep... they're imitators who've seen something that impresses then and copied it, but without understanding what's really powering it. So this is one of the most crucial insights you need to have before choosing an MLM company to work with.

What kind of principles are we talking about?

First, you need to understand a little about Fourth Generation™ systems and why MLM is the only Fourth Generation™ business system in existence. This simple reality is almost unknown to network marketing executives everywhere, but once you see what it's all about, it becomes crystal clear that this is why MLM has such a lousy reputation. For example, one of the foundation principles of Fourth Generation™ thinking is...

"Fourth Generation systems cannot be made to work on First, Second or Third Generation principles."

This also gives us a critical clue in understanding why MLM companies fail so often: they're run by people who are trained to operate traditional, FIRST Generation business systems! (There are almost NO Second or Third Generation business systems). Learn more about the differences here...

It's like trying to launch a space shuttle by having everyone flap their arms. It will never get off the ground!

The GOOD news: it means that the problem is simple to fix!
All you need is to replace your First Generation principles and practices with enlightening and empowering Fourth Generation™ principles and practices.

How MLM Works 

Contrary to popular belief and practice, the core principles that drive network marketing are the based on FULFILMENT of promises – not just PROMISES of fulfilment.
In other words, people are much more satisfied and excited, long term, by EATING a good meal than by LOOKING AT an impressive menu!

Yet most time and effort in network marketed is devoted to trying to attract people through lavish promises of what might be (usually supported by holding up the the high income earners – less than 1% of the people in most companies – as examples) rather than ensuring that the people who buy the “Dream” actually experience genuine success, right from the beginning.

Here’s how network marketing should operate. It’s a simple, controllable, three-stage process…

Stage One: Enthusiastic Consumer

Use the products and experience the benefits.

When you discover that the benefits outstrip the promises made about them, and all the conditions that had to be met to obtain those benefits (including the purchase price and actually using them), you get REALLY enthused.

Anticipation – the promise of fulfilment – is one thing, but it’s short-lived if the benefits aren’t soon forthcoming. Personal experience of the benefits – the fulfilment of the promise – is MUCH more potent, and it continues as you share the the benefits with others and continue to experience them for yourself.

An added benefit is not having to face an ethical dilemma whenever you try to sell or sponsor without that personal experience of the claimed benefits. It undermines your integrity, self-respect and credibility.

Stage Two: Enthusiastic Product Advocate

Share the product benefits with other people.

This will earn you reciprocal income, where you exchange one thing of value for another. (In this case your product for their money. In a job, you exchange your time for your boss's money.) Reciprocal income is not your main icnome source in network marketing, but it’s the most immediate and the easiest to earn for new people. Never forget… “little fish are sweet” applies as much in network marketing as in anything else in life.

This proves two things – first, that the products work for others, and they get excited by the benefits, and second, you can actually make money selling the products to others.

Once again, your enthusiasm is based on fulfilment, not promises. Not just your own fulfilment, either. Your customers’ fulfilment as well.

Stage Three: Enthusiastic Business Advocate

Share the income opportunity with other people.

Some of those customers will catch your own enthusiasm, and your reality will become their vision. They’ll join you and experience the benefits of reciprocal income, immediately.

This will begin to create residual income for you – the REAL income stream in network marketing, because it’s high leverage. The more people who join you, the more your income will grow – yet your time and effort will remain at the same kind of level.

Now you’re enthusiasm is climbing rapidly, based once more on actual fulfilment, not mere promises. And because your people are experiencing their own fulfilments based on actual experience, the synergy within your team becomes extremely powerful.
That’s the whole “shooting match” – anything more complicated than this loses the plot badly, and will soon sabotage your efforts.

The KISS Principle   (No – it's not “Keep It Simple, Stupid”!)

Learn to Keep It SAFE and SIMPLE.

Complicating your network marketing business is the fastest way to LOSE the benefits and emotional fulfilments. Remember – your people will do what they SEE YOU DO, not what they hear you say.

How to STAY enthused and excited

Stay close to your new people – they’re your most potent source of renewed enthusiasm, as they experience the kind of differences that you originally experienced, that got you so excited.

And if your enthusiasm starts to wane, and you feel yourself growing “stale”, the solution is simple… just begin sharing the products and income and business benefits with some new people, and enjoy a fresh infusion of excitement for yourself, from their excitement at experiencing the fulfilments – NOT just promises – that are the REAL motive power in network marketing.

4th GENERATION Systems

     
Unless you know what it means, “Fourth Generation Thinking” means very little. But once you understand the concept, no other name really makes sense. It’s a branding dilemma for which we haven’t yet found a solution.

In a nutshell, our research since 1988 has suggested that, in almost all areas of human achievement, we’re either at – or rapidly approaching – what I’ve chosen to call the Fourth Generation. (This has nothing to do with the computer industry, by the way, although the concept does apply to that industry.)
The Fourth Generation is significantly different to all preceding generations.
The first three generations represent a straight-line progression in development, in which the emphasis is usually on making the process more efficient – to reduce the work, the risk, the cost, the discomfort, the time and other undesirable or unnecessary attributes.

The Fourth Generation always represents a breakthrough to the “Big Picture”… the whole concept… the accurate perspective from a different vantage point.
It usually involves a step sideways – a realisation that we’ve lost sight of our original intention, and we can’t see it clearly because of all the clutter from the earlier henerations. So we apply the Bow and Arrow Principle, which says “To hit your target with maximum speed, power and accuracy... pull back!”
So we go back to where we can see our goal clearly and, with a little lateral thinking (meaning a sideways step for a better view of the process), we make the breakthrough we need to achieve the kind of exponential growth that will take us to the realisation of that goal, faster than we could have thought possible.
Here’s a simple example:
Take the concept of moving people from one level of a building to another, in either direction. What would represent the different generations in development?

First Generation: The Ladder

This simple device was much more efficient than trying to climb by hand from one level to another. But it wasn’t particularly efficient, safe, comfortable, effortless or quick, and you couldn’t carry large loads easily. Only a limited number of people could move in one direction at a time. So, before long, when a permanent solution was required, we developed the second generation…

Second Generation: The Staircase

Much safer, more efficient (more people could move in either direction, carrying bigger loads), less work, faster and more comfortable. And larger, physically. It took up a sizeable portion of the building.
Then some bright spark concluded that we could speed up the process, make it safer, more efficient, comfortable and easier to carry loads by automating the staricase, giving us…

Third Generation: The Escalator

This was a lot more fun, too! But it required even more space and resources than an ordinary staircase, and they often broke down because of wear and tear, mechanical misfunction or power failure. Still, they simply reverted in such instances to being static staircases.
Then some lateral thinker decided to take a step sideways and look back to the roots of the process and re-assess exactly what it was we were trying to achieve. The purpose of it all was to move as many people as possible (within reason), as quickly, effortlessly, safely, comfortably and efficiently as possible, from one level of a building as possible.
Why not put the people in a small room and move the room? Thus was born…

Fourth Generation: The Elevator

No question about it – this was much better in every way. Especially when high rise buildings became common. But, like every preceding generation, although this was an exponential, quantum leap forward in achievement, the physical dimensions grew even largerin order to actually implement the concept. (What's the first part of a high rise building to go up? And it’s usually the core of the building – and up to 50% of total floor space!)
This is fairly typical of Fourth Generation solutions. They’re a breakthrough, but they’re bulky.
Blue-skying this whole concept, the Fifth Generation would logically see a reduction of the physical dimension to almost nothing, while the Sixth Generation would see the elimination of the physical dimension altogether… mind over matter?
So Fifth Generation of moving people from place to place within the same building might be a doorway with a keypad. Punch the co-ordinates, step through the portal and you enter the desired level. (Stargate, here we come!)
The Sixth Generation could be simply “wishing” yourself to whatever destination you desire. (Leaving out any thoughts about why you’d even have a building with such technology, or any security issues.) You get the picture.
So Fourth Generation Thinking is partly lateral thinking, in terms of results and human development. But it's a lot more than just lateral thinking. And in every aspect, it’s about the concept of Four Generations to the breakthrough… and four generations within each generation. It’s a pattern that’s consistent in every context, as you’ll see.

MLM TRENDS

Current trends in MLM 

There are always fads and fashions in any industry, profession, trade or business system where there’s intense competition. Network Marketing is no exception – it’s just that competition in MLM is less about products and customers and more about attracting and keeping distributors.
Fads come and go constantly. Trends, on the other hand, develop over a period of time and are linked to underlying causes that reflect the changing needs of human society as a whole.
There have been three major trends developing over recent years in MLM, each of which has had a profound impact on the way we do business – and the results we get. Sometimes, those results can turn out to be less than desirable.

Trend 1 – Technology

Technological progress in two specific areas has transformed MLM over the past decade, and will continue to do so in the foreseeable future.

• Computer technology
• Telecommunications technology

The impact of computers – hardware, software and networking – have revolutionised the nature and operation of network marketing. Automated record keeping, reward calculation and processing (including electronic funds transfer), desktop publishing, database creation and maintenance, mailing and more have made the four essential components of successful networking more accessible, affordable and more effective. Those four components are…

• communicating with your distributors
• training your distributors
• recognising your distributors
• supporting and encouraging your distributors

Traditionally, there have been three serious obstacles to these…

• time
• distance
• cost

Computer and telecommunications technology have all but eliminated these three obstacles. Nowhere has this been more evident than the Internet.
All the developments in telecommunications – voice mail, fax, fax on demand, conference calls, e-mail, autoresponders, etc – have changed the nature and speed of evolution of network marketing, and the rate of change is accelerating.
Technology by itself is neither good nor bad. It depends on what we do with it, and why and how we do it. Just as there have been major benefits for us all from these technological changes, there are major risks as well.
The main one, from the standpoint of network marketing, is that we risk losing the personal touch so vital to creating and maintaining personal relationships. Automation is fine for improving efficiency. But efficiency is not the same thing as effectiveness. We need to be aware of this risk, and avoid the tendency that often develops in connection with technology… impersonal “processing” rather than personal interaction.
Like most tools, technology is a brilliant servant, but a disastrous master.
This trend has been well-documented in Richard Poe’s popular book “Wave Three” (Prima Publishing). In fact, the book has accelerated the trend markedly.

Trend 2 – Appeasement

This trend has been at the heart of most developments in reward plans over nearly two decades. What it boils down to is this… companies (that is, the people who own and run MLM companies) have figured that if they make rewards easier to obtain, they’ll attract more distributors.
There’s a certain logic to this argument, but it overlooks some important realities of human behaviour.

• If you make it easier for people to do nothing, that’s precisely what they’ll tend to do.
   
• If your main appeal is to greed, laziness, fear of loss or gullibility, that’s the kind of people you’ll tend to attract.

The results of this trend are easy to recognise.

Larger networks producing lower leverage results

Most people dislike the idea of “selling”. So part of the trend has been to appease this dislike by telling people they don’t have to sell – just buy.
The result is huge networks of consumers – single customers who buy only for themselves at wholesale prices. This has led to confusion in the marketplace. Some companies claim they have bigger, faster-growing networks than their competitors, yet those competitors who encourage retailing may have a true customer base many times that of the consumption-based, wholesale buyer networks. They just don’t have all their customers registered as distributors.

The illusion of progess through controlled group structure

Most network marketers find it harder to get new distributors than new customers. So, having “solved” that problem by simply recruiting customers, some companies add to the “smoke and mirrors” strategy by artificially creating an illusion of achievement and progress through the use of contrived network structures.

The automatrix (or forced matrix) is such a device. By structuring the reward plan so that only a limited number of people can fit onto each level, you create the illusion that rapid network growth – and, therefore, income growth – is being achieved through features such as “spillover”. This is what occurs when, say, the matrix limits you to only 3 people on your first level, 9 on your second level, 27 on your third, 81 on your fourth and so on. If you sponsor six people, only three will fit onto your first level – the others will “spill over” to places further downline. This gives rise to claims that the system builds your downline for you.
In a sense, it does. But what many people fail to recognise is that the reward plan cuts out after so many levels. The width and depth of your network are fixed – so your potential income is also fixed.
This has led to enhancements such as “infinity bonuses”, which are, in reality, nothing remotely like infinite, and “re-entry certificates”, which allow you to sponsor yourself downline when your matrix is full – a nice idea, provided that the products aren’t overpriced, so that you compound your losses each time you re-enter your downline. This is precisely what happened with many of the gold bullion, coin and jewellery companies that sprang up in the mid-1990s.

Trend 3 – Workplace Restructuring

Fundamental changes in business, brought about largely by technological advances and, to a lesser extent, by greed (on the part of stockholders and senior corporate managements), are imposing serious changes on how we live.
No longer is there any illusion of job security, seniority or loyalty in the work place. Disillusionment is the true hallmark of all these changes.
Consequently, there is a growing groundswell of people — well-educated, skilled and experienced — discarded by traditional, First and Second Generation business systems, who are increasingly willing to consider network marketing as a viable option for them. Many, if not most, of these professionals would rarely have contemplated involvement in MLM until now.
Once they adapt their existing expertise to the unique nature of the only Fourth Generation business system yet to evolve — MLM — they generally build their business faster than ever. They thrive in the dynamic, co-operative, synergistic, interdependant, relationship-based environment of this most enlightened, egalitarian form of free enterprise. These are the people now shaping the future of network marketing for the twenty-first century.

Their most serious threat lies in not understanding the essential differences between First, Second, Third and Fourth Generation systems.

What MLM is...

What MLM is... 

MLM (Multi Level Marketing, or Network Marketing) is the most enlightened, ethical, efficacious, equitable and egalitarian form of free enterprise — the only Fourth Generation business system in existence, in fact — BUT ONLY when it's operated by people and companies that are equally enlightened, ethical, efficacious, equitable and egalitarian!

It's a business system* that delivers a manufacturer's products or services directly to its target market, without the typical, multi-stage distribution systems of conventional businesses.

So it's a form of direct selling. (Note: Many network marketers seem to think that MLM and Direct Selling are synonymous — that network marketing is the only form of direct selling. Wrong. That's like saying that Walmart is the only form of retail selling. All it shows is their ignorance.)

The manufacturer's products or services are not YOUR business... they're the manufacturer's business. Your MLM business is a vehicle that

• identifies consumers who need the manufacturer's products or services
• gets those consumers to want those products or services (because no matter how much they need them, until they want them they won't buy them)
• ensures delivery of those products or services to those consumers and delivery of the wholsesale price to the manufacturer.

It's that basic and simple. Anything else is just confusion and complication of your real MLM business.

The manufacturer's products or services are nothing more than the payload you carry inside your vehicle, from the manufacturer to the consumer, as shown in this handy diagram of your business vehicle.

• Click here for a brief explanation of what this diagram is about...

 

The Marketing Mix

In a conventional business, the marketing mix is the Customer Relationships wheel. It has seven nuts holding it in place. All seven nuts need to be in place for your vehicle to make it to your destination. The same seven nuts apply to your MLM business. The differences are shown in purple:

Nut#1: Market Research

Identifying the needs of customers and identifying products and services to satisfy those needs

MLM companies need to conduct market research as well. The advantage is that, once established, their distributor networks become an effective market research resource when utilised properly. This helps keep costs to a minimum without loss of efficacy.

Nut#2: Testing

Ensuring that all aspects of the business, not just the products and services, will produce effective results.

MLM companies usually conduct more rigorous testing because public expectations of MLM products are unusually high, and are usually subject to much broader guarantees or warranties than other products. However, their testing can be more focused, because they don't have the same breadth of marketing and promotional activities and costs, so costs associated with testing are able to be reduced.

Nut#3: Pricing

Ensuring that the pricing strategy will deliver value for money to consumers, and profit for the manufacturer/supplier.

MLM companies need to attend to this important feature as well. The rewards for their distributor networks come into this aspect of the mix.

Nut#4: Distribution

The means by which the products/services and consumers are brought together at the same time and place.

This is the major point of difference between MLM and conventional systems. Instead of a complex system of wholesalers, warehouses, distribution centres, freight companies and retailers – with all the added costs at each point of handling – MLM companies normally deliver direct to either the distributor or the customer. The savings in infrastructure, multiple handling, storage and transport are huge. In many cases, delivery can be made by regular postal or parcel delivery services.

Nut#5: Advertising

The highest-leverage selling process, in which consumers are pulled toward the products/services and their benefits.

Most MLM companies do very little advertising in comparison to more conventional companies, since word of mouth referral is the primary promotional medium. This represents enormous savings, which are normally channeled into network rewards.

Nut#6: Visual Merchandising

The second-highest-leverage selling process, in which the products/services and their benefits are pushed toward consumers. This is usually associated with store layout, point-of-sale materials, literature, etc.

In MLM, visual merchandising is limited to the distributor’s personal presentation and the presentation materials and literature provided by the company. Once again, this saves significantly on costs.

Nut#7: Personal Selling Skills

The lowest-leverage selling process, which closes any gap left by advertising and visual merchandising. Crucially important for products or services which need to be demonstrated, or about which consumers need to be educated. Traditionally, sales people are employees or commission agents. Depending on the type of business, added costs are incurred in training, vehicles, support systems, travelling and accommodation costs and more.

In MLM, the distributor network trains itself and provides all of its own transport, etc. While companies often provide training, costs are minimised by economies of scale, by the use of audio-visual or electronic media, newsletters and magazines, etc. In comparison to conventional selling skills, MLM distributors require very little – most “selling” is limited to showing and telling. The products generally sell themselves, and word of mouth referral by customers is high.

The savings made by MLM companies over conventional distribution methods enable them to pass on higher rewards to their distributor networks. In addition to these savings, there’s a major benefit in this system for MLM companies… the relationships they enjoy with their distributor organisations.
There’s a synergy in this dynamic relationship that delivers extraordinary benefits to both parties, and ensures that they work together for their common good.
The reality is, though, that it’s in the area of distribution – bringing the products/services and consumers together at the same time and place – that MLM differs significantly from more conventional manufacturing and marketing businesses. Instead of a retail store or warehouse, products are delivered directly to the consumer.

(* MLM is not an "industry" as so many MLMers seem to think. It's a business system. Click here to learn more.)

Do you know what business is? Really?

Do YOU know what business is? Really?

90% of network marketers fail because they don't understand these basic business realities
  
The Law of Success is immutable. You can't break it. You can only break yourself, and your business, against it. It says…
"Do ONLY the right things for ONLY the right reasons."
If you can achieve that, you cannot go wrong. But there's a fundamental dilemma that confronts every business owner… including YOU. You either KNOW the right things and the right reasons for doing them, or you DON'T.
Until you understand the crucial business realities you'll find in this section, much of what you'll find here — and a lot of what you've been doing in your business until now — is a waste of time. Studying this section should be your most important and most urgent priority. These are foundation principles. Without sure foundations, your enterprise will eventually collapse.
In this section you'll discover a few things you probably know. Don't let that fool you. There WILL be things — LOTS of them — that you DON'T know. Or which you've misunderstood. And that ignorance or misunderstanding has been why you've been doing the wrong things for the wrong reasons, the right things for the wrong reasons, or the wrong things for the right reasons (the classic "end justifies the means" rationalisation for compromising your integrity, damaging your relationships and poisoning your self esteem) — and wondering why you're not enjoying the kind of success you envisioned for your business when starting out.
On the page beneath this one is a simple model of your business vehicle. Click on the different features to learn more about them. Some will be familiar. Beware… one of the most common booby traps that sabotage us every day is this: "we mistake similarity for difference." (Sounds absurd, doesn't it? Read on — you'll soon discover how YOU fall for it almost every day, without even realising it!)
John Counsel
CEO, The Profit Clinic